Consumer Insights and analytics

In this report, I examined how consumer perceptions of artificial intelligence (AI)—particularly regarding ethics, societal impact, and related anxieties—influence attitudes toward virtual influencers. I was especially passionate about this project, as it combined my long-standing interest in research with the opportunity to approach it in a more professional context. Through this process, I developed key data analysis skills, including research design and proficiency in SPSS analytics software. The project also allowed me to engage with a cutting-edge topic that I found both novel and compelling, while helping me build relevant skills for my future career.